Terms of Service
Last updated: August 2026
These Terms of Service (“Terms”) govern your access to and use of Purple Ivy (“Purple Ivy,” “we,” “us,” or “our”), a software-as-a-service platform for beauty and wellness studios. By creating an account, using our dashboard, or booking through a Purple Ivy-powered studio, you agree to these Terms and our Privacy Policy.
1. The Service
Purple Ivy provides online tools for appointment scheduling, client communications, policy enforcement, payments, and related studio operations. Features may change over time. We may add, modify, or discontinue features with reasonable notice when practical.
Studios (“Providers”) use Purple Ivy to manage their businesses. Clients may interact with Purple Ivy when booking or receiving communications from a Provider. Each Provider is responsible for the services they deliver to their clients.
2. Accounts & Eligibility
You must provide accurate registration information and keep your account credentials secure. You are responsible for activity under your account. You must be at least 18 years old, or the age of majority in your jurisdiction, to create a Provider account.
You may not use Purple Ivyfor unlawful purposes, to harass others, to transmit spam, or to interfere with the platform's security or performance.
3. Subscriptions, Fees & Payments
Provider subscriptions, free trials, and billing terms are presented at signup or in your account settings. Fees are billed in advance unless stated otherwise. You authorize us and our payment processors to charge applicable subscription and usage fees.
Deposits, cancellation fees, and client charges processed through Purple Ivyon behalf of a Provider are subject to that Provider's policies and applicable payment network rules. Purple Ivy is not a party to the underlying service agreement between a Provider and their client.
Except where required by law, subscription fees are non-refundable once a billing period has begun. You may cancel your subscription according to the cancellation flow in your account.
4. Provider Responsibilities
Providers are solely responsible for their studio policies, pricing, availability, professional services, compliance with local laws, and the accuracy of information shown to clients.
Providers must obtain any consents required before contacting clients via SMS, email, or other channels, and must honor opt-out requests in accordance with applicable law and these Terms.
5. Client Bookings
When you book with a Provider through Purple Ivy, you agree to that Provider's cancellation, deposit, fill-window, and other policies as disclosed during booking. Disputes about services rendered are between you and the Provider. Purple Ivy facilitates scheduling and communications but does not guarantee appointment outcomes.
6. SMS & Text Messaging
By providing your mobile number and opting in where required, you agree that Purple Ivyand/or the studio you book with may send you text messages, including:
- appointment reminders;
- booking updates;
- account and service notifications; and
- promotional messages, only if you have opted in to receive them.
Message frequency varies depending on your bookings, reminders, and preferences. Message and data rates may apply.
Reply STOP to opt out of text messages at any time. Reply HELP for help. After you send STOP, we may send a one-time confirmation message. Opting out of promotional texts does not opt you out of transactional messages that are necessary to complete a booking you have requested, where permitted by law.
Consent to receive marketing text messages is not a condition of purchase. Carriers are not liable for delayed or undelivered messages.
7. Intellectual Property
Purple Ivy, its logos, software, and content we provide are owned by us or our licensors and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable license to use the Service during your subscription or permitted use. You may not copy, reverse engineer, or resell the platform except as expressly allowed.
8. Disclaimers
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.
9. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY LAW, PURPLE IVY AND ITS AFFILIATES WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, DATA, OR GOODWILL, ARISING FROM YOUR USE OF THE SERVICE. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE SERVICE IS LIMITED TO THE AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED U.S. DOLLARS ($100), WHICHEVER IS GREATER.
10. Termination
You may stop using the Service at any time. We may suspend or terminate access if you violate these Terms, create risk for us or other users, or as required by law. Upon termination, provisions that by their nature should survive will remain in effect.
11. Changes to These Terms
We may update these Terms from time to time. If we make material changes, we will provide notice through the Service or by other reasonable means. Continued use after the effective date constitutes acceptance of the updated Terms.
12. Contact
Questions about these Terms? Contact us at mypurpleivy@gmail.com.
See also our Privacy Policy.